The technology applied to work in orchards, the efficient use of water to obtain better productive results, the impact of climate change in the plum production area in Chile and a renewed vision about the trends and challenges in the main global markets will be the main topics to be developed at the 9th EXPO Ciruelas Secas, an event organized by Chileprunes that will take place on March 22 in digital format.
With the title “Growing together”, this version has prominent national and international exhibitors. In the case of technology applied to agricultural practices, there will be an analysis by the vice president of the International Fresh Produce Association (IFPA), Vonnie Estes, who will address the contribution of innovation to the main challenges of the productive industry, a look that It will have the complement provided by Hugo Poblete, manager of Agricultural Production of Sofruco, when referring punctually to the technological applications available for the European plum.
Additionally, Alfredo Worner, advisor to the E-Commerce Department of Pro Chile, and Andrés Díaz, head of the Alibaba.com Latam Service Office, will emphasize why the commercial strategy of exporters should consider international electronic commerce. , a sales tool that was enhanced by the COVID-19 pandemic, replacing traditional forms of relationship and marketing.
Weather and market trends
With the talk on strategies to increase productivity through water relations, by the doctor in Agricultural Engineering, ecophysiologist of the vine and fruit crops, Arturo Calderón, meanwhile, will allow attendees to internalize themselves regarding a vital matter in times of scarcity of water resources. In turn, the professor of the University of Chile and doctor in Bioclimatology, Fernando Santibañez, together with the Technical Manager of INFODEP, Paula Santibañez, will refer to the evolution that the climate is showing in the central zone of Chile and will make projections in this regard. through the exhibition “Climatological predictors in potential areas of European plum”.
A topic that cannot be absent is market trends and potential, a matter that will be developed by the director of companies in the agribusiness industry, Sebastián Valdés. And to delve into the results of the season, thus forming a complete panorama of the sector, the event will feature the productive analysis of Juan Pablo Sotomayor, technical manager of Frutexsa.
“Last year the Dried Plums EXPO was very successful, we got more than 600 people connected from more than 30 countries, both because of the good content and because of the ease of access provided by the global connection. This time we seek to exceed those numbers. The call of this version, to grow together, is extremely important in these times of uncertainty. That is why we hope to be able to deliver this message to a large number of attendees”, says the executive director of Chileprunes, Pedro Acuña.